Monday, May 13, 2013

Social Network or Spokesperson Vip?

In these weeks I read many articles in the italian, european and Usa journals about trolls on the public profile of Very Important Person.



People on social network write to "their" heroes : Insults, menaces and other fine and agreeable words...

Very Important Person becomes angry and protests, some Very Important Person says : "i leave"...

They are right, insults and menaces are crimes and the crimes must to be prosecuted because the law and his respect draws the difference between democracy and chaos , between to walk in a sunny day with our children and wife to do shopping and to stay at home because outside the door there are only risks.

They are right and this is not arguable.

But it's important to discuss , to understand because it happens.

In the use of Social Network the first error is to distort the disposition of media.


An usual circle of Friends

Social Network don't born as broadcast communication, it is media to take contact with a little circle of own friends, but the marketing and money make a great revolution and also Very Important Person decides to invade Social Network with their thoughts.

Journalists and Politicos,  for example,  spill their opinion without filter of editorial staff. These opinions are truth and not one can disapprove it, because when you have 10.000 follower in Twitter or Facebook , the relationship is similar to communication in broadcast , but sometimes ill-mannered , irritating or sarcastic .

This way to communicate induces obviously a behavior incorrect in many people because without a real acquaintance and  impossibility of real comparison the manner is similar to worst fan-boy  when in the pub discusses about Soccer or Politics and Politicos , Managers and Players don't listen you.

This not excuse a incorrect and illegal behavior, but if you want to use a Social Network like your personal spokesperson you cannot neglect the logic behind the media.

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