I woke up today with my phone alarm (something knows this).
I connected with my tablet (something knows this).
I went to work with my car and i payed a fuel with credit card (something knows where i'm, when, my bank account and how much I spend ).
I used my badge on the work (something knows where i'm and when).
Every moment of my life today generates info and these info are stored by my bank, by my company, by e-mail server, by Apple or Google or Microsoft.
I can suspect also by some G-men...
http://www.guardian.co.uk/commentisfree/2013/may/04/telephone-calls-recorded-fbi-boston/print
If I pay my shopping with credit card , my bank only knows how much i spend, but don't knows what I exactly have in my hands.
If I use a shopping card to have discounts, the supermarket only knows what I buy and this is useful to propose to me other discounts or promotion goods.
Ok, it's a problem? Not , absolutely.
But if a company or an agency can collect every info about my life, my account, my phone, my friends, what i eat, what i watch on tv and on internet, what i buy and what i sell, when and where I am, if i'm heterosexual or omosexual, if i betray my wife, if my wife betrays me and all you can imagine.
it's a problem? Maybe....
Big-Data are very incredible opportunity for Companies to improve their products and their process , if we analize this matter in terms of “productivity” , there only are reasons to think they are the best solution of business in the world.
Investment companies can predict the market unsteadiness, invest better and create a new interesting product for people.
Food companies can take out of the oven a new best donut with more sugar and fat... because Big Data say : "87% of people buy sugar and fat"
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http://firewireblog.com/2012/06/01/today-friday-june-1st-is-national-donut-day/ |
Ok, it's a joke, but Big Data really can generate risks accentuating the difference between "want" and "need" in the market and also in politic.
If in the market we can accept this, in politics the risk about choices taken by an analysis of a Big "poll" without questions is very high.
http://www.businessinsider.com/republican-tech-rnc-data-digital-politics-2013-3
The Republican Party says "Develop and test political technologies dedicated to driving voter turnout in the 2013-2014 cycle" because in the recent re-election of United States President Mister Obama the role of technology is been more essential than before.
But words say more than they want to say... what means :"to driving voter tournout"?
If a company uses a Big Data to improve products, there is not problem, but if a party uses a Big Data to know what you wrote in Facebook or Twitter or in your blog maybe we must to worry about this.
But the greatest risk (Cispa docet) is about defense of own privacy, a concentration of info about me it's a danger, because without privacy there is not freedom.
Some agencies of US Government intend the privacy as :"persons, houses, papers, and effects." (Fourth Amendment ) but e-mail and other It personal data stored on third part servers are judged not "privacy",do you understand what this means?
Big Data are a incredible revolution in the IT sector, but the use of Big Data solicits more responsibility than ever, because a risk of exploitation of info by goverments and companies in the future will be the biggest danger for our freedom.